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Brands be careful what you wish for… looks at the way accident and incident can affect the way a brand is perceived.  As Beckham joins Yahoo, we consider his England Credentials. Right that’s a joke! We look at his knowledge gap and how it can affect the perception of his brand. To read on visit


Advertisng Pathology makes an appraisal of Brand Beckham at  What is it’s substance and what does it stand for? 

As Beckham marches with swinging tassles and what seems like a full American Marching Band of Journalists toward retirement from professional football what comes next? A lot more could be learn when he appears on the Jonathan Ross Show next Friday.

Is their enough substance to complement the style? And why it could fail…

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